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INTEGRITY IN FOOTBALL SPONSORSHIP - LIVERPOOL ARE IN THE ″DOCK″

The FT today published a feature discussing the proposed partnership between Liverpool FC and Tibet Water. The sponsorship has provoked condemnation from human rights bodies bringing into focus the "Integrity in football sponsorship" once again. The fight to drive revenues from sponsorship is greater now than ever. The challenge of football organizations to fund player salaries, leagues and global events is greater now than ever. So whilst the attraction of football itself has never been stronger, the scouring of the brand market place to unea...Learn more >

IS £300 PER MINUTE ″HALF BAKED″ TO SPONSOR THE GREAT BRITISH BAKE OFF ON C4

IS £300k PER MINUTE “HALF BAKED” TO SPONSOR THE GREAT BRITISH BAKE OFF ON C4 Channel Four is seeking a three-year sponsorship deal at £75m for the newly acquired Great British Bake off. With expectations of reaching 4-5 million viewers per 60 minute broadcasts and up to 40 hours per year the question I ask is will it cut through in just three years. £25m per year is a healthy investment for most brands but with TV audiences on the wane “marquee” shows like the Great British Bake Off is clearly a des...Learn more >