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“THE SUMMIT OF THE YEAR” THE LAST 11 TICKETS

It’s the subject that nobody ever wants to debate because it`s seen as too complex, but at SPONSORSHIP ROI EXPOSED SUMMIT we will be and as one of our delegates said recently “it has got to be the Summit of the year”! With just a week to go, we have 11 tickets left to attend the SPONSORSHIP ROI EXPOSED SUMMIT. With a speaker line up of subject matter experts rather than industry mouthpieces, the summit will debate, discuss and challenge on some of the key issues facing the sponsorship industry: · What is true ROI? &...Learn more >

WHY SPONSORSHIP ROI IS SELDOM REPORTED

Sponsorship ROI is the one thing that board Directors and Shareholders expect but seldom have delivered. But have you ever considered why? Perceived to be too expensive Takes too much time to deliver It is too complicated to deliver The Partnerships Team don’t know how to report it No access to the right measurement tools The business is too complex to navigate it Other business functions don’t see it as a priority It was an afterthought With the sponsorship & brand partnership industry expected to reach $70bn dolla...Learn more >

WHY IS MEDIOCRITY TO EASILY ACCEPTED IN SPONSORSHIP?

Sponsorship has for years been heralded as a highly effective tool for connecting brands emotionally to its audiences. From this its capability to enter in the hearts and minds, differentiate against its competition, prove product and service capability, to drive consideration, convert in to sales and cement brand loyalty has made sponsorship an almost unique part of a brands marketing mix. In providing central strategic marketing platforms or a tactical theme for a campaign or launches, brand affiliations can be a truly powerful asset for busi...Learn more >