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IT`S SPONSORSHIP AWARDS SEASON!

Here’s how you win an Award! It’s that time of year to dust down the ball gowns and penguin suits as the sponsorship awards ceremonies are coming thick and fast.On Thursday Europe’s sponsorship elite will congregate in London’s West End at the ESA Sponsorship Awards for what promises to be an amazing night of accolades, recognition and entertainment. While hot on its heals on March 28th the countries finest will be attending the UK Sponsorship Awards. At SPONSORSHIP COACH we believe in sharing best practise so having s...Learn more >

FIBA COMMERCIAL GROWTH

The FIBA approach to developing the FIBA Basketball World Cup through the recently launched qualifications programme is set to have a far reaching commercial benefits across the participating countries. From giant basketball countries such as China to the fledgling markets of Kosovo, these new rules implications will have strong sponsorship appeal to brands both locally and globally. Speaking at the FIBA European Workshop in Munich this week I was hugely impressed by the foresight of FIBA in creating the qualifications and also in the way they...Learn more >

HOW TO SPONSOR A GLOBAL FOOTBALL TOURNAMENT

Having lead Brands like Coca-Cola, T-Mobile, Castrol & BP in the sponsorship of 14 global football championships- 6 UEFA European Championships - 4 FIFA World Cup Finals - 4 FIFA Confederation Cup’s - 9 National Teams I thought I’d share some insight into turning in a great campaign. UNDERSTAND THE VALUE OF YOUR ASSETS Before you negotiate your deal, whether it is with the Tournaments or National Teams really understand what assets you need to influence your target audiences. These are expensive rights so pre-negotiation plan...Learn more >