IS £300k PER MINUTE “HALF BAKED” TO SPONSOR THE GREAT BRITISH BAKE OFF ON C4
Channel Four is seeking a three-year sponsorship deal at £75m for the newly acquired Great British Bake off.
With expectations of reaching 4-5 million viewers per 60 minute broadcasts and up to 40 hours per year the question I ask is will it cut through in just three years.
£25m per year is a healthy investment for most brands but with TV audiences on the wane “marquee” shows like the Great British Bake Off is clearly a des...Learn more >
Here’s how you win an Award!
It’s that time of year to dust down the ball gowns and penguin suits as the sponsorship awards ceremonies are coming thick and fast.On Thursday Europe’s sponsorship elite will congregate in London’s West End at the ESA Sponsorship Awards for what promises to be an amazing night of accolades, recognition and entertainment. While hot on its heals on March 28th the countries finest will be attending the UK Sponsorship Awards.
At SPONSORSHIP COACH we believe in sharing best practise so having s...Learn more >