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FIBA COMMERCIAL GROWTH

The FIBA approach to developing the FIBA Basketball World Cup through the recently launched qualifications programme is set to have a far reaching commercial benefits across the participating countries. From giant basketball countries such as China to the fledgling markets of Kosovo, these new rules implications will have strong sponsorship appeal to brands both locally and globally. Speaking at the FIBA European Workshop in Munich this week I was hugely impressed by the foresight of FIBA in creating the qualifications and also in the way they...Learn more >

HOW TO SPONSOR A GLOBAL FOOTBALL TOURNAMENT

Having lead Brands like Coca-Cola, T-Mobile, Castrol & BP in the sponsorship of 14 global football championships- 6 UEFA European Championships - 4 FIFA World Cup Finals - 4 FIFA Confederation Cup’s - 9 National Teams I thought I’d share some insight into turning in a great campaign. UNDERSTAND THE VALUE OF YOUR ASSETS Before you negotiate your deal, whether it is with the Tournaments or National Teams really understand what assets you need to influence your target audiences. These are expensive rights so pre-negotiation plan...Learn more >

WANT TO KNOW THE SECRET?

1. Last week I sent 10 emails to CEO’s of leading organisations who could use my sponsorship services. 2. This week I’ve made 10 follow up calls and I have got 4 meetings with prospective clients! 3. Last year I’ve converted 86% of my leads to Contracts! If you want to learn how I do this contact me toby@sponsorshipcoach.co.uk...Learn more >