Attendee Zone

Our Brand promise is “To constantly strive
to deliver value to our audiences”.

Training and Coaching

Our team of professional coaches are trained to help you identify your challenges in each specific area you require development in. We take a diagnostic approach of analysis to clarifying your knowledge and capability before scoping your training. We agree a plan with you that meets your exact needs before deploying the Coaching.


Our training is designed to be practical, experiential and motivating. We use both your and our experiences to illustrate best practice and interactive methods that stimulates your creative thinking as we share knowledge.


Our own business offer includes some high-impact business areas:



Business Development

Selling is a process that few in the sponsorship industry either understand or deploy. Sponsorship Coach has a proven approach that has evolved from traditional sales methodology and the knowledge of 30 years selling and buying brand partnership rights at all levels across The arts, charities, personality, sports and venues.

For rights holders and agencies seeking brand relationships to improve their business growth, Sponsorship Coach provides specific bespoke coaching and mentoring from entry level to highly experienced industry practitioners.


Knowing how to negotiate can impact success even before you get to discussing final terms in a contract. Sponsorship Coach has an industry expert to train you and your teams through RFP’s, Procurement Teams and those awkward prospective or existing clients.

Understanding Corporate Processes

Corporate decision making can be a minefield to those outside of the internal process. We have the experience of working within highly complex international organisations to help you understand, and support your internal stakeholders, but ultimately navigate to swifter decisions that impact your business.


Understanding the triggers that will impact your client-side or even internal stakeholders can greatly affect business performance. The art of stakeholder management is driven by “Influencing”, and the Sponsorship Coach team have much sought after experience in as well as the methodology in navigating.

Brand auditing, planning and deployment

Sometimes we’re so close to our own story that it’s hard to define the elements that really cut through. At Sponsorship Coach we take both a diagnostic and emotional view of your brand and the story you are telling we play back to you its true attractiveness to your consumers or customers. We then advise you to create or improve your own strategy and delivery to impact your audiences.

Sponsorship & Brand Partnership Strategy

With over 30 years’ experience maximising partnerships spanning FIFA to local community, and working within global corporations, rights holders and marketing agencies we understand every aspect of creating a sponsorship strategy to meet your goals.

Our tried and tested approach covers: identifying the role for your sponsorship, objective setting, portfolio auditing, strategy creation & writing, activation planning, property identification, negotiation, implementation efficiency & resourcing, delivery and measurement; evaluation and reporting.

Whether you require help in your strategy creation, implementation or support in a specific element of the process, we have proven credentials to help you.